WordPress is a powerful content management software that helps to streamline the process of creating content websites. Originally developed for blog owners, WordPress has come a long way and can now be used for many different types of websites including corporate landing pages and e-commerce websites.
Why is WordPress so Popular
One of the reasons that this software is so popular is that it makes it very easy to make changes across an entire website. By changing the website theme and taking advantage of plugins, a user can make changes across a large website without having to edit every single HTML page. In addition, a person who doesn’t have much technical knowledge can dedicate all of his time to writing articles and blog posts without having to worry about uploading files through FTP or having to mess with HTML and CSS codes. It may take a small amount of technical knowledge to get WordPress set up on a website, but after that you can focus strictly on content creation without ever having to do any kind of programming or web design. Of course, WordPress is highly customizable, so you will certainly have access to make these changes to the website design if you wish to do so.
What are the Advantages of WordPress Plugins?
As great as this program is, it simply would not be nearly as powerful without the thousands of plugins available. These plugins add lots of additional features and functionality, and because WordPress is considered open source anyone can contribute to the community. This, of course, has its pros and cons, since not every plug-in will be top-notch and you may not always be able to get support if something goes wrong. However, any serious WordPress user can tell you that there are many great plugins made by talented programmers and web designers who care so much about their work that they will often provide support and new versions as well (though donations are often encouraged).
What are some examples of what WordPress plugins can do? Well, there are too many things to list in this short article, but here are just a few examples of what they are capable of.
WordPress Search Engine Optimization
WordPress SEO plugins can help you make sure that your webpages are properly optimized for the search engines. This includes automatically adding your keyword phrase to title tags and meta tags, and some plugins will also check your keyword density and other on page factors.
Analytics and Website Tracking
There are WordPress plugins that will help you connect your site to Google analytics and other tracking programs. If you prefer to use a different service, there are some plugins that will provide visitor information all by themselves without having to use Google analytics or similar programs (although the available information is usually much more limited).
Plugins that Enhance your Website Design
Do you want to create a squeeze page or a traditional sales letter without having your sidebar navigation or footer links visible? If so, there are plugins available that will create special pages that look very different from your blog design.
As we said before, these are just a few of the things that plugins can do for you, and we encourage you to explore the full range of WordPress features available.
About Our Author - Adam Troy
Adam Troy has been involved with Internet Marketing and Search Engine Optimzation (SEO) for 12+ years. Adam has created dozens of niche websites mainly built on the WordPress platform. His main focus is building SEO friendly sites and driving traffic to these blogs.